Computer-Mediated Relationships and Trust: Managerial and Organizational Effects, edited by Linda L. Brennan, Mercer University; and Victoria E. Johnson, Georgia Gwinnett College, Hershey, PA : Information Science Reference, c2008.
I’ve not read this yet but wanted to explore copyright in other terms used in this book. Terms such as well defined knowledge assets, intellectual formalized knowledge assets, institutionalized protection mechanisms, intellectual knowledge assets, intellectual capital all relate to the business behind copyright. There are many notable reliable business databases that coin the phrase non financial intangible assets and most make the exception of copyright. Still looking for sources which INCLUDE copyright as a non financial intangible asset or other related terms for knowledge assets.
The Table of Contents are available on the Internet:
Chapter I: Trust in Computer-Mediated Communications: Implications for Individuals and Organizations / Susan K. Lippert - explores the concepts of trust as they relate to computer-aided communications. The author defines trust for interpersonal and for inanimate technology, identifies common factors affecting quality of meaning in communication, and identifies ways businesses can foster and enhance trust independent of the medium of communication.
Chapter II: Trust Types and Information Technology in the Process of Business Cooperation / Alfonso Miguel Márquez-García, and Sebastián Bruque-Cámara - describes several different types of trust. These are examined in the context of business cooperation to suggest what types of trust are needed at each point in the process of cooperation and whether IT has an enhancing effect.
Chapter III: Virtual Teams: The Role of Leadership in Trust Management / Nabila Jawadi Mohamed Daassi, Michel Kalika, and Marc Favier - analyzes the impact of leadership on trust management and development in virtual teams. E-leaders have to adopt new roles and to build strategies to manage task achievement, individual team members’ needs, and team cohesion. At the same time, these e-leaders may face problems related to distortion of the communication processes, member diversity, technology problems, and time pressures which can inhibit trust development.
Chapter IV: An Examination of Team Trust in Virtual Environments / Martha C. Yopp - provides another perspective of virtual teams, emphasizing the need for trust in team-building. The author examines and discusses best practices in face-to-face teams, with suggestions as to how these may be used effectively in a virtual environment.
Chapter V: Media and Familiarity Effects Assessing Trustworthiness: “What Did They Mean By That?” / Mark A. Fuller, Roger C. Mayer, and Ronald E. Pike - explores the role media effects and familiarity play in the development of trust in computer mediated environments. As team members interact with one another via technology, each team member assesses information and makes assessments about the trustworthiness of their teammates. This research uses media synchronicity theory and the concept of interpersonal familiarity to examine virtual team interactions and the formation of trust.
Chapter VI: Designing and Assessing Virtual Assurance: The Role of Computer-Mediated Technologies in Facilitating High Levels of Trust and Distrust / Terry R. Adler and Michael Glissmeyer - examines partnering and outsourcing, organizations are exposed to managing simultaneous organizational trust and distrust. This chapter describes how technology can facilitate these computer-mediated relationships by leading to what the authors describe as “virtual assurance.” It is also suggested that the presence of virtual assurance will ultimately provide a competitive advantage to firms in making contractual agreements, tracking progress, imposing penalties, and shielding organizations from potential harm.
Chapter VII: Trusting Remote Workers / Beverly Leeds - examines the concept of trust as it relates to the relationship between managers and remote workers within teleworking organizations. The author discusses the bases of trust and the different levels of trust that can support teleworking relationships. The chapter concludes with a conceptual model that illustrates levels and conditions of trust that can exist in a remote working arrangement.
Chapter VIII: Trust in Virtual Mulitcultural Teams / Iris C. Fischlmayr and Werner Auer-Rizzi - presents an in-depth discussion of different kinds of trust, as well as factors influencing trust. Included in the chapter is a discussion of virtual multicultural teams and their inherent challenges. The authors use a case study on experiences of international business students during virtual team projects. They use these individual reflections as a tool to illustrate the development of trust in multicultural teams.
Chapter IX: Building Trust in Networked Environments: Understanding the Importance of Trust Brokers / Tom E. Julsrud and John W. Bakke - discusses the literature on trust and trust brokers. The authors suggest that the recognition and use of trust brokers can ameliorate the “paradox of trust” in distributed work teams. Focusing on trust building in groups, they argue that trust brokers can establish trust more quickly and contribute to the sustainability of the team. A case study illustrates the feasibility of their conclusions.
Chapter X: Trust Building in E-Negotiation / Noam Ebner - discusses e-negotiation and identifies types and subtypes of virtual relationships and the challenges inherent in building trust relationships, which are established and maintained online. The author focuses on trust-building in negotiation processes, which are conducted via any text-based channel allowing for both contextual and relational communication.
Chapter XI: Antecedents of Consumer Trust in B2C Electronic Commerce and Mobile Commerce / Dan J. Kim - identifies the major antecedents of a consumer’s trust in electronic commerce and develops a reference model summarizing those antecedents. The author presents a research study that identifies several determinants of consumer trust in a Web site (i.e., privacy, protection, quality, reputation, reliability), indicates the likelihood of purchasing from a Web site, and provides data regarding the direct effects of the determinants on trust and purchase intentions.
Chapter XII: Trust in E-Commerce: Risk and Trust Building / Loon Wong - examines the importance of trust in business-to-consumer e-commerce. The author explores the issue of trust in the development and implementation of e-commerce and focuses on the context and role of users and consumers in transactions. The author contends that trust is more than a technical consideration and emphasizes the non-technical components such as community, identity, and experiences and their relevance to e-commerce.
Chapter XIII: When Is a Duck Not a Duck? When It Is a Euro! Trust-Based Marketing Communications in Virtual Communities / Gianluigi Guido, M. Irene Prete, and Rosa D’Ettorre - addresses the saliency of below-the-Web technologies for trust-based marketing messages. The authors present a research study on the transmission of a trust-based marketing message, which indicates that below-the-Web technologies allow creation of below-the-Web communities that can be appropriate tools for globally disseminating trust-building messages.
Chapter XIV: Overcoming Hurdles to Trust: Infomediaries and Public Records / Robert M. Easter and Linda L. Brennan - discusses paradoxes that have arisen in response to society’s dependence on the Internet and the new business models that attempt to resolve the contradictions. The authors present a Trust Model illustrating a series of hurdles that must be overcome in order for an individual or an organization to exhibit trust, that is, risk-taking behavior. The chapter addresses the formation of new information providers, “infomediaries,” which can inform risk-taking behavior in computer- mediated relationships.
Chapter XV: Knowledge Management and Trust in E-Networks / G. Scott Erickson and Helen N. Rothberg - Knowledge management is increasingly reliant on information systems to identify, collect, and disperse information and knowledge. Moreover, such systems are stretching across the borders of the firm to include collaborators and their knowledge assets in e-networks. This scenario has important implications for trust between the organization and individuals who contribute to and/or use knowledge management systems. Organization-to-organization trust issues are also apparent as valuable proprietary information and knowledge are shared across the borders of firms.
Chapter XVI: When Trust Does Not Matter: The Study of Communication Practices Between High-Tech Companies and Their Clients in the Environment of Distrust / Dominika Latusek - focuses on the dynamics of trust and distrust through presenting a qualitative field study that illustrates practices of communication between parties engaged in collaboration on IT projects in Poland. The analysis, centered on the process of cooperation in project work, provides an interesting insight into the role of trust in cooperation and offers a reflective account of actual practice of cooperation in a distrustful environment.
Chapter XVII: Establishing Trust in Offshore Outsourcing of Information Systems and Technology (IST) Development: Structural and Procedural Mechanisms / Rachna Kumar - explores the issues and challenges faced in establishing trust among individuals and teams participating in offshore outsourcing of software development projects. The chapter discusses the special characteristics of offshore software outsourcing relationships which make the establishment of trust a challenge and offers suggestions for overcoming these hurdles.
