In business, the approach is different than in Psychology. We will look at financial activity. Copyright is termed frequently as an 'other' category when dealing with non tangible financial assets. This project will look at the social networks for interaction such as Facebook, LinkedIn, MySpace among others and attempt to determine a method of measuring financial performance from either the sponsoring companies or members of these groups who conduct financial transactions. Home Shopping Network is known to actively be developing virtual world applications for customers to visit, view, select, compare product offerings. How do we measure the financial profitability? Can we use standard managerial accounting methods such as purported with key business ratios? Which do we choose? Are there also standard marketing measures applicable to social networking such as the profit margin? What do we consider as indirect and direct costs? Finally lets compare the terms of these social network services and seek out their ownership rights and other avenues for indirect intangible asset allocation.